What’s New?
Launching in Q4 2020, Rebound Electronics, a Global Hybrid Distributor of Electronic Components are adding to their franchise portfolio after reaching formal franchise agreements with several specific Asian lesser-known component manufacturers.
These franchises focus on the following technologies;
Semiconductor: Analog, Discrete, Opto.
Passive: Capacitors, Crystals, Oscillators, Inductors, Resistors, Circuit Protection
Interconnect: Connector, Terminal Block
Why?
Put simply, this new initiative fits perfectly with Rebound’s overarching strategy. Develop product portfolios & services to complement their customer needs.
The Benefits for Customers are:
- A quality alternative to established/western brands
- Availability during times of shortage and/or increased lead times
- Reduced lead time = increased service/better capital utilisation
- PPV opportunity when brands increase prices, or via competition
- Life cycle management alternative, particularly EOL
- Solution for potential geopolitical trade issues
How?
Rebound Electronics have researched many hundreds of component manufacturers in Connector, Electromechanical, Passive and Semiconductor technologies. Brands that matched well to established/western Brands were then audited, and partnerships were made with those that offer;
- Quality of Product
- Quality of Service
- Price Competitiveness
Commenting on the new service Grant Fairbairn – MD Asia said:
“We’ve listened carefully to our customers in Asia, Europe, and the Americas, both OEM & EMS, large & small. We identified a significant need for real alternatives to established brands, which will apply through all stages of both the market cycle & the customer’s product life cycle. They face challenges with both Availability & Price throughout. This launch is very well-timed as we are hearing from our customers that they are seeing increasing difficulties sourcing some of the established brands across Semiconductor, Passives & Electromechanical product ranges. Our view is this situation will not only continue into 2021 but will also expand across more tier 1 brands over the coming months.”
